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Special Initiatives

Fall for the Arts 2012

Fall for The Arts flyer

October is when the arts and culture take center stage in San Diego. FALL FOR THE ARTS is a month-long spotlight on the many vibrant arts and cultural activities throughout the region in conjunction with National Arts and Humanities Month.

Special programs, discounts, incentives and activities will be offered throughout the region during the entire month providing countless opportunities to experience the arts in San Diego. Local arts and culture organizations will present hundreds of free (and almost free!) events to ensure residents and visitors can get more bang for the buck! This is a chance to get out and do more, see more and play more. A diverse and exciting list of over 70 arts and culture organizations are participating this year. View them all at Fall for the Arts.

Programming Partners

KIDS FREE IN SAN DIEGO, a San Diego Tourism Authority sponsored promotion supported by the San Diego Zoo and San Diego Zoo Safari Park, SeaWorld San Diego, LEGOLAND California, AMTRAK, Croce's Restaurant & Jazz Bar and more than 50 local hotels, attractions and restaurants. KIDS FREE IN OCTOBER, a San Diego Museum Council program featuring 35 museums offering free admission with an adult ticket purchase.

Fall for the Arts Kickoff

Friday Night Liberty - NTC @ Liberty Station – Friday, October 5, 2012, 5pm – 10pm Official launch of the month-long celebration of Arts and Culture in San Diego. Free open art studios, galleries and performances. Enjoy an evening of FREE dance, art, film, music, food trucks and innovative experiences throughout the NTC Arts & Cultural District.

Fall for the Arts Partners

• City of San Diego Commission for Arts and Culture • San Diego Tourism Authority • San Diego Museum Council • National Endowment for the Arts • California Arts Council • The San Diego Foundation • NTC Foundation • Ovation • PODS®Moving & Storage

Fall for The Arts logo

Survive and Thrive Initiative

More Beauty For Your Buck. San Diego Arts and Culture, Entertainment That Has Value.

The City of San Diego Commission for Arts and Culture and the San Diego Foundation have partnered to assist nonprofit arts and culture organizations in surviving the economic downturn and thriving in a new world economy. A major component of this "Survive and Thrive" initiative is a regional marketing campaign that will excite and encourage audience members and donors to support the region's artistic programs with their participation and philanthropy. Additional support for the campaign is provided by the San Diego Tourism Authority, National Endowment for the Arts, California Arts Council, San Diego Grantmakers and other funders.

National Arts and Humanities Month: October

Photo of National Arts and Humanities Month

Held every October and coordinated by Americans for the Arts, National Arts and Humanities Month is the largest annual celebration of the arts and humanities in the nation. From arts center open houses to mayoral proclamations to banners and media coverage, communities across the United States join together to recognize the importance of arts and culture in our daily lives.

Diversity Initiative

Photo of 2009 Diversity Report Cover

The City of San Diego Commission for Arts and Culture launched its Diversity Initiative in 2003 as a multi-year, multi-dimensional project. The purpose was to encourage those arts and culture organizations in the Organizational Support Program (OSP) receiving funding through the City of San Diego's Transient Occupancy Tax (TOT) to embrace the concept of developing boards and staff that more closely reflected the demographics of San Diego. The Commission believed that by diversifying boards and staffs, organizations would develop new programs and services designed to reach more diverse artists, audiences and participants.

Cultural Tourism Initiative

The City of San Diego Commission for Arts and Culture and the San Diego Tourism Authority were at the forefront of the development of cultural tourism in the United States and hosted the first conference for industry leaders in 1998. A subsequent cultural tourism marketing and promotional campaign dubbed San Diego Art + Sol was initiated in 2000 and continues to build momentum.

Today, the new and improved is hosted online by the San Diego Tourism Authority and benefits from extensive web traffic, media and print ad advertising and promotions as well as special packages and discount programs. The website provides links to over hundreds of local arts and culture organizations, a comprehensive, up-to-date calendar, maps, articles and offers connecting visitors to arts and culture events in neighborhoods throughout the region. This vibrant site continues to assist both the local market and the tourism industry in ensuring that San Diego remains a sought-after arts destination. The Commission also holds regular Cultural Tourism Summits that help inform and build partnerships and collaborations between the arts and tourism industries.

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ArtsPartners Information(PDF)

The following resources provide additional information about cultural tourism: