Accessibility and Website Information Skip Site Wide Navigation Skip to Content City Seal | HomeCity of San Diego | Home
Search City of San Diego

Lorie Zapf

Councilmember District 6

Photo of Councilmember Lorie Zapf

Lorie Zapf was born in Los Angeles to Helena Garcia, a first-generation American, and Alex Roseff, a jazz musician. Her childhood was tumultuous, and by her first year of high school, Lorie and her two siblings were separated and placed into foster care. Like most kids in the foster care system, when she turned 18 she was completely on her own, but had determined she would put her self through college.

Lorie received her Master's Degree in Marketing Communications from the University of Denver, where she met her husband Eric and later moved to San Diego. Inspired by the success of her grandmother's Mexican restaurant in Los Angeles, the Zapf's started their own business. Their all-natural energy bar, Boulder Bar, was sold in grocery, health food, and sporting goods stores across the United States and Canada.

As a successful businesswoman, Lorie decided to run for City Council help bring the city's finances back on track, and in 2010, she became the first Latina ever elected to the San Diego City Council. As a child she depended on community services including public transportation, public beaches, and libraries, and those experiences instilled in her a strong belief that government has a responsibility to provide outstanding services to the public.

With the same financial principles used in business, Lorie was determined to improve public safety, libraries, and streets. Since she was elected to the City Council, the City has ended the fire department brownouts, increased the number of police academies, and has restored and increased the hours at libraries, parks, and recreation centers.

Lorie believes that the success of San Diego's economy is directly tied to the success of our small businesses. One of her first initiatives as a Councilmember was to partner with Council President Tony Young to develop the Small Business Policy Assistance Package in San Diego. The two reached out to neighborhood businesses to find the outdated, costly, and duplicative regulations that hindered job growth. Those reforms include reducing approval costs for sidewalk cafes, in many cases reducing the permit fees by thousands of dollars and drastically reduced the wait time for those permits. The Package also included hiring a Small Business Liaison, who helps neighborhood businesses navigate the bureaucracy at City Hall.

In 2013, Lorie spearheaded a working group to make San Diego a designated "Humane City" for animals. When the Zapf’s were looking for a family dog, Lorie learned of the horrible conditions of pet stores and puppy mills. With the support of her colleagues, it is now illegal to sell puppy-mill raised animals, including cats, dogs, and rabbits within City limits. Pet stores are encouraged to partner with local animal rescue nonprofits to adopt animals to the public. Her work on the Companion Animal Protection Ordinance was recognized by the San Diego Humane Society, and Lorie was named the 2014 Humane Hero of the Year.

An outdoor enthusiast, Lorie is a staunch defender of the City's natural resources. She is a member of the City's Environment Committee, the San Diego River Conservancy, and the Vice-Chair of the SANDAG Shoreline Preservation Working Group. Her office has partnered in dozens of community cleanups which, to date, have resulted in the disposal of 100 tons of waste, including 18 tons of recyclables. She also led the charge on the Council to obtain final approval for the San Diego River Park Master Plan, which will create 17.5 miles of new riverfront park.

As the Chair of the Smart Growth and Land Use Committee, Lorie oversees the City's work protecting our most valuable resource - our land. She sponsored a resolution to promote better street infrastructure and safer conditions for bicyclists, and shepherded a plan for the City to preserve 6,572 acres of land as dedicated open space.

Lorie and her husband Eric live with their two daughters, Tana and Myla, and rescue dog, Macy, in their Bay Ho home of 17 years.