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About Our Program

The City of San Diego continues to explore innovative ways to benefit our taxpayers and strengthen our General Fund. Beginning in 1999, the City generated revenue from Marketing Partnerships with corporations through its Corporate Partnership Program (CPP). Our program is widely recognized by other cities, trade publications and the press as one of the most successful municipal marketing partnership programs in the country.

Our goal is to work with organizations to develop business strategies to drive your revenue and deliver a positive impact on the San Diego community. We recognize the difficulties in the current economy and are open to a variety of ways of working together.

There are a variety of ways to work with the City of San Diego in reaching your marketing goals and objectives as well as supporting the San Diego community through this type of public/private partnership. Amid a challenging economic time and historical budget cuts in all sectors of society, it is even more important to have corporations as part of the solution to improve our communities while positively impacting your brand and your bottom line.

The CPP has generated over $20 million for the City through past and current partnerships with companies and organizations including but not limited to the following:

Toyota Motor Sales USA  •  Sprint Solutions Inc.  •  Rainbow Vending
The PEPSI Bottling Group  •  EA Sports  •  Ford Motor Company
Cardiac Science  •  Sunroad Enterprises  •  Evolution Film Inc.  •  Qualcomm
San Diego Metropolitan Credit Union  •  Authority for Freeway Emergency
Verizon Wireless  •  Barona Band of Mission Indians
Viejas Band of Kumeyaay Indians  •  Sycuan Band of the Kumeyaay Nation