Toyota Motor Sales, U.S.A.
"Official Vehicle of the San Diego Lifeguards"
Toyota Motor Sales, U.S.A., as the official vehicle partner of the City Lifeguards is granted a variety of benefits including, but not limited to promotional events at City facilities, media exposure and working with the City Lifeguards for Special Events.
- Toyota has the right to market directly to the City's 10,000 employees
- Toyota is the presenting sponsor of the Lifeguard Water Safety Days (PDF) program at City beaches which includes outreach to beachgoers along with vehicle displays
- As part of the Marketing Agreement Toyota is providing the City with 34 reliable and quality vehicles with an option to replace the entire lifeguard fleet upon renewal
- The vehicles have a projected lease value of up to $1,110,000 depending on the length of the Marketing Agreement
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