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McGruff, the Crime Dog

McGruff is a national symbol for crime prevention education. The character, the names "McGruff," "McGruff, the Crime Dog," "Crime Dog McGruff," and the slogan "Take a Bite Out Of Crime" are legally protected service marks and trademarks, certain of which are registered with the United States Patent and Trademark Office and are held by the National Crime Prevention Council.

The National Crime Prevention Council has developed the following standards as necessary but not sufficient conditions for all uses of the McGruff character, name, or accompanying slogan:

  • McGruff must be used primarily for the purpose of communicating crime prevention education.
  • McGruff never endorses any person, product, or company. He never endorses, either directly or indirectly, any candidate for political office, any political party, or any campaign, whether issue-oriented or not. He does not lobby.
  • Only one McGruff may appear at any event. Children in particular may become confused when there are two McGruffs present.

If you would like McGruff to make a guest appearance at your function, contact your closest Police Storefront.