College Grove Redevelopment Project Area
Current News - Updated November 4, 2007
General Project Area Information
The City of San Diego's 167-acre College Grove Redevelopment Project Area was adopted in 1986 to revitalize the aging
College Grove Shopping Center by using tax increment revenue to finance street-related improvements around the shopping center
for better traffic circulation. The project area, administered by the City's Redevelopment Division, comprises the 56-acre shopping
center on College Avenue and state Route 94, and 111 acres of City land, including Chollas Lake Park and Chollas Landfill.
The City-owned Chollas property is identified in the Mid-City Community Plan as a resource-based park that lends itself to
development as a traditional large urban park. Some of the future improvements to the area include utility, landscape, park and
street improvements, new comfort station, a parking lot in addition to a traffic signal at the intersection of College Avenue and
Livington Avenue.
In 1998, the City's Redevelopment Agency entered into agreements with Vestar Development Co. and Wal-Mart Real Estate Business
Trust to redevelop the shopping center with a Wal-Mart, Sam's Club and Home Base in addition to the Mervyn's and Longs Drugs stores
that are already current tenants. Originally called Marketplace at the Grove, the regional mall is now known as College Grove Shopping Center.
Redevelopment Incentives
- Permitting assistance
- Housing programs
Development Objectives
- Resolve environmental issues
- Develop cultural resources
Project Area Documents
To report difficulty accessing these documents or to request the documents in an alternative format, contact Michelle Rosenthal at
(619) 236-6268.
Overlapping Programs
- Mid-City Community Planning Area
Demographic Information
Data collected for a 2-mile radius from the intersection of College Avenue and College Grove Drive.
- Total Population - 82,940
- Total Labor Force - 41,795
- Total Population with a Bachelor's Degree or Higher - 19 percent
- Median Household Income - $28,452
Contact Information
For more information on the College Grove Redevelopment Project Area, please contact the following:
Michael Lengyel
Project Area Manager
(619) 236-6269
mlengyel@sandiego.gov
The Redevelopment Agency of the City of San Diego
1200 Third Avenue, 14th Floor, MS 56D
San Diego, CA 92101
(619) 236-6700
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