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College Grove

IMPORTANT NOTICE: The Redevelopment Agency of the City of San Diego (Agency) is dissolved as of February 1, 2012, per Assembly Bill 1X 26 (AB 26). The City of San Diego, serving as the successor agency per Resolution No. R-307238 (PDF) (January 12, 2012), has assumed the former Agency's assets, rights, and obligations under the California Community Redevelopment Law, subject to some limitations, and is winding down the former Agency's affairs and taking other actions in accordance with the dissolution provisions in Part 1.85 of AB 26. For questions regarding either the enforceable/recognized obligations of the former Agency or the Oversight Board, contact the Office of the Mayor at (619) 236-6330 or This website remains intact for historical reference purposes.

College Grove Redevelopment Project Area

Crossroads/College Grove Merger

The Redevelopment Agency is in the process of merging the Crossroads Redevelopment Project Area and the College Grove Redevelopment Project Area. The merger will require a blight study, amendments to the redevelopment plans, and preparation of a Subsequent Environmental Impact Report (EIR). Public notices, public meetings/hearings, and draft documents for public review and comment are posted on the Agency's website as they become available.

General Project Area Information

Photo of College Grove Sign

The City of San Diego's 167-acre College Grove Redevelopment Project Area was adopted in 1986 to revitalize the aging College Grove Shopping Center by using tax increment revenue to finance street-related improvements around the shopping center for better traffic circulation. The Project Area, administered by the City's Redevelopment Division, comprises the 56-acre shopping center on College Avenue and State Route 94, and 111 acres of City land, including Chollas Lake Park and Chollas Landfill.

The City-owned Chollas property is identified in the Mid-City Community Plan as a resource-based park that lends itself to development as a traditional large urban park. Some of the future improvements to the area include: utility, landscape, park, and street improvements; a new comfort station; and a parking lot in addition to a traffic signal at the intersection of College Avenue and Livingston Avenue.

Redevelopment Incentives

  • Permitting assistance
  • Housing programs
  • Off-site improvements

Development Objectives

  • Resolve environmental issues
  • Develop cultural resources
  • Provide for appropriate types of commercial uses
  • Improve public facilities and infrastructure

Project Area Documents

To report difficulty accessing these documents or to request the documents in an alternative format, contact Tracy Reed at (619) 236-6543.

Overlapping Programs

Demographic Information

Data collected for a 2-mile radius from the intersection of College Avenue and College Grove Drive.

  • Total Population – 82,940
  • Total Labor Force – 41,795
  • Total Population with a Bachelor's Degree or Higher – 19 percent
  • Median Household Income – $28,452

Redevelopment Projects and Programs

College Grove Shopping Center
In 1998, the City's Redevelopment Agency entered into agreements with Vestar Development Company and Wal-Mart Real Estate Business Trust to redevelop the shopping center with a Wal-Mart, Sam's Club, and Home Base in addition to the Mervyn's and Longs Drugs stores that were already tenants then. Originally called Marketplace at the Grove, the regional mall is now known as College Grove Shopping Center.

College Grove Redevelopment Housing Enhancement Loan Program
The College Grove Redevelopment Housing Enhancement Loan Program (HELP) provides forgivable loans to help low- and moderate-income owner-occupants repair and improve their homes within the College Grove Redevelopment Project Area and the surrounding neighborhoods located in census tracts 27.05 and 27.06.

College Avenue and College Grove Drive Streetlights
The Redevelopment Agency is coordinating with the City of San Diego’s Engineering & Capital Projects Department to fund the design and installation of streetlights along College Avenue and College Grove Drive. The new streetlights will help create a safe, walkable environment for residents, visitors, and merchants, and help generate economic activity and remove blight from vital commercial/transit corridors.

North Chollas Community Park Improvements
The Redevelopment Agency is exploring options with the City of San Diego regarding potential improvements to the North Chollas Community Park.

Contact Information

For more information on the College Grove Redevelopment Project Area, contact the following:

Tracy Reed
Redevelopment Project Area Manager
(619) 236-6543

The Redevelopment Agency of the City of San Diego
1200 Third Avenue, 14th Floor, MS 56D
San Diego, CA 92101
(619) 236-6700

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