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Crossroads

Crossroads Redevelopment Project Area

General Project Area Information
The City of San Diego's 1,031-acre Crossroads Redevelopment Project Area and Redevelopment Plan were established by the City Council on May 6, 2003 (Ordinance No.19174 N.S.). The area either connects with or is in proximity to the Redevelopment Agency's existing City Heights, College Grove and College Area Redevelopment Project Areas, as well as the redevelopment project areas of the cities of Lemon Grove and La Mesa. The Project Area also enjoys close association with San Diego State University, the College Grove Shopping Center and the Joan Kroc Center, a 12-acre family support, education, recreation and cultural arts facility.

The focus of the Redevelopment Plan is twofold: to revitalize the properties along El Cajon Boulevard, University Avenue, Streamview Drive and College Avenue and the residential neighborhoods of Chollas Creek and Fox Canyon; and to develop the Resource-Based Parkland at Chollas Park. The goal of the Redevelopment Plan is to address the physical conditions that exist along these corridors and to have a positive impact on the adjoining single-family neighborhoods. The purpose of the Redevelopment Plan is to eliminate and prevent the spread of blight and deterioration, and redevelop the Project Area in accordance with the General Plan and applicable community plan, and local codes and ordinances.

The main objectives of the Redevelopment Plan primarily focus upon economic growth enhancement, infrastructure improvement, expansion of employment and recreational opportunities, preservation and expansion of housing stock and retention and expansion of existing neighborhood-supporting businesses within the Project Area. The Redevelopment Plan excludes single-family zoned and designated property within the Project Area from eminent domain (i.e., a taking).

The establishment of the Crossroads Redevelopment Project Area affords the community and the Redevelopment Agency certain resources to improve the economic and physical conditions and implement the adopted community plans (College Area and Mid-City Communities). In addition to the traditional toolbox of Redevelopment, activities within the Project Area will also be implemented through other economic development tools and resources, such as business improvement districts, façade improvement programs, first-time home buyer assistance and more.

Background Information
The establishment of the Crossroads Redevelopment Project Area ("Project Area") and Redevelopment Plan began on September 25, 2001 with the adoption of a survey area by the City Council. On February 7, 2002, the Planning Commission selected the preliminary boundaries for the Project Area and adopted the Preliminary Plan. On April 2, 2002, the City Council selected the preliminary boundaries, adopted the Preliminary Plan and the Project Area Committee (PAC) Election Procedures. On June 19, 2002, the City Council ratified the results of the Crossroads Redevelopment PAC Election of May 15 and May 29, 2002.

On September 24, 2002, the Redevelopment Agency authorized the transmittal of the Preliminary Report and Redevelopment Plan for the proposed Crossroads Redevelopment Project Area. On January 30, 2003, the Planning Commission adopted a Resolution determining that the draft Crossroads Redevelopment Plan and implementation activities described in the Redevelopment Plan were in conformity with the General Plan of the City and the appropriate community plans. On May 6, 2003, the City Council approved and adopted the Project Area and the Redevelopment Plan.

Redevelopment Incentives

  • Fee reductions
  • Permitting assistance
  • Off-site improvements
  • Housing programs
    • The Crossroads Redevelopment Housing Enhancement Loan Program [HELP] was created by the Agency as part of an overall program to increase, improve, and preserve the supply of housing occupied by persons and families of extremely low and moderate income within the Crossroads Redevelopment Project Area and the surrounding neighborhoods located in Census Tracts 27.03, 27.09 and 27.10.
  • Façade improvement assistance
  • Special public/private financing opportunities
  • Minimized/streamlined environmental review and processing
  • Site assembly

Development Objectives

  • Enhance economic growth
  • Improve the flow of traffic
  • Alleviate the shortage of parking
  • Expand employment opportunities
  • Improve public infrastructure
  • Undertake other public improvements
  • Expand recreational opportunities
  • Preserve existing housing stock
  • Create an attractive and pleasant environment
  • Retain and expand existing neighborhood-supporting businesses
  • Project Area Committee

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Project Area Documents

Project Area Map (PDF: 238K)
The Plan Map identifies the Redevelopment Project Area that City Council adopted in April and May 2003. Parcels that are in yellow represent single-family residential use and zoned property that staff has recommended be excluded from eminent domain.

Address Ranges for Crossroads Redevelopment Project (PDF: 129K)
Records indicate that these address ranges and street names are within the Project Area. Note that this list is provided for general informational purposes only, and it is not to be viewed as binding. To confirm or ask a question on a specific property, contact the Redevelopment Agency.

Adopted Relocation Plan (PDF: 150K)
The Redevelopment Agency of the City of San Diego ("Agency") has prepared this plan and method of relocation ("Relocation Plan") for those site occupants who may be displaced by Agency action within the Crossroads Redevelopment Project ("Redevelopment Project") area ("Project Area"). This Relocation Plan will be included as part of the Agency's Report to the City Council required by Section 33352(f) of the California Community Redevelopment Law in connection with the amended Redevelopment Plan ("Redevelopment Plan") for the Redevelopment Project.

Adopted Redevelopment Plan (PDF: 91K)
This is the Redevelopment Plan (the "Plan") for the Crossroads Redevelopment Project (the "Project") in the City of San Diego (the "City"), County of San Diego. This Plan consists of text (§§100-1000), the Redevelopment Plan Map (attached as Exhibit No. 1), the Legal Description of Project Area Boundaries (attached as Exhibit No. 2), the Proposed Public Improvements and Facilities Projects (attached as Exhibit No. 3), the map Illustrating Planned Land Uses (attached as Exhibit No. 4), the Diagram Illustrating Limitations on Type, Size, and Height of Buildings (attached as Exhibit No. 5), and the Diagram Illustrating Approximate Amount of Building, including Open Space (attached as Exhibit No. 6). This Plan was prepared by The Community Redevelopment Agency of the City of San Diego (the "Agency") pursuant to the Community Redevelopment Law of the State of California (Health & Safety Code §§33000 et seq.) (the "Redevelopment Law"), the California Constitution, and all applicable local codes and ordinances. The area covered by this Plan is referred to as the Crossroads Redevelopment Project Area or the "Project Area." The Project Area includes all properties within the Project boundary shown on the Redevelopment Plan Map. Below are the exhibits to the adopted Plan.

Owner Participation and Application/Submittal Requirements (PDF: 150K)
The Owner Participation and Application/Submittal Requirements outlines the minimum submittal requirements for a development proposal. The outline includes the requirements of the Redevelopment Agency's "Rules Governing Participation by Property Owners and Preferences for Business Occupants to Re-Enter in Business within the Crossroads Redevelopment Project Area" (Owner Participation Rules) and other pertinent information that will be needed to analyze your proposed project/activity.

Owner Participation Rules (PDF: 47K)
This report outlines the process for those property owners and business occupants (who are in the Project Area) to participate in Crossroads Redevelopment.

Rules and Regulations for Implementing Relocation Assistance, City of San Diego Redevelopment Agency (PDF: 173K)
This document has been adopted by the Redevelopment Agency as the standard for all City of San Diego redevelopment programs. The purpose is to implement the California Relocation Assistance Law in a uniform, fair, and equitable matter. Sections include a discussion of relocation assistance and plans, comparable replacement dwelling units, relocation payments, claim procedures, grievance procedures, acquisition practices, and property management practices.

Five-Year Implementation Plan (PDF: 110K)
The Five-Year Implementation Plan outlines the projects and expenditures the Agency will undertake to address blight within the Project Area. The Plan incorporates the Agency's redevelopment goals and objectives for the Project Area and serves as a guide for the Agency's activities during the next five years (2008-2013). This Plan has been prepared pursuant to Section 33490 of the California Redevelopment Law.

Mid-City Communities Plan

Chollas Creek Enhancement Plan

Chollas Creek Total Maximum Daily Load [TMDL] Implementation Plan

Crossroads Redevelopment Project Area Newsletter (archives)

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Overlapping Programs

Project Area Committee (PAC) Information

The Crossroads Redevelopment Project Area Committee (PAC) meets on the fourth Thursday of every month at 6:30 p.m. at College Avenue Baptist Church, 3rd Floor Meeting Room (Visitor Center Building), located at 4747 College Avenue.  However, in November and December, the meeting will be on the second Thursday of those months.

2009 Crossroads Redevelopment PAC Schedule (PDF: 16K)

Subcommittee Meeting Information

See agenda for meeting times and locations.

Project Area Contact Information

For additional information about the Crossroads Redevelopment Project Area, please contact the following:

Tracy Reed
Redevelopment Project Area Manager
(619) 236-6543
treed@sandiego.gov

The Redevelopment Agency of the City of San Diego
1200 Third Avenue, 14th Floor, MS 56D
San Diego, CA 92101
(619) 236-6700

To be added to the Project Area e-mail list, forward your e-mail address to treed@sandiego.gov and indicate that you want to regularly receive news about the Crossroads Redevelopment Project in the subject of your message.



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