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North Bay Redevelopment Project Area

IMPORTANT NOTICE: The Redevelopment Agency of the City of San Diego (Agency) is dissolved as of February 1, 2012, per Assembly Bill 1X 26 (AB 26). The City of San Diego, serving as the successor agency per Resolution No. R-307238 (PDF) (January 12, 2012), has assumed the former Agency's assets, rights, and obligations under the California Community Redevelopment Law, subject to some limitations, and is winding down the former Agency's affairs and taking other actions in accordance with the dissolution provisions in Part 1.85 of AB 26. For questions regarding either the enforceable/recognized obligations of the former Agency or the Oversight Board, contact the Office of the Mayor at (619) 236-6330 or successorinfo@sandiego.gov. This website remains intact for historical reference purposes.

North Bay Redevelopment Project Area

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General Project Area Information

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The City of San Diego's 1,360-acre North Bay Redevelopment Project Area is composed of a variety of land uses that are designated for residential, mixed-use, high technology office/flex/R&D, light industrial, and retail development opportunities along Interstate 5, Pacific Highway, Morena Boulevard, India Street, Loma Portal, Voltaire Street, and in the City's Midway District.

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The Project Area is centrally located two miles from Downtown, is adjacent to the San Diego International Airport, is accessible by two major freeways, and has both light-rail and heavy-rail transportation for employees and freight. The Project Area is home to major high-tech employers including the Space and Naval Warfare Systems Command (SPAWAR) and Science Applications International Corporation (SAIC) and provides access to San Diego Bay and Mission Bay.

The Redevelopment Agency has produced a video summarizing the projects and programs within the North Bay Redevelopment Project Area as of July 2010. Click on the link below to view the video:

Redevelopment Incentives

  • Site Assembly
  • Gap Financing
  • Permitting Assistance
  • Off-site Improvements
  • Housing Programs
  • Storefront Improvement Loans
  • Special Public/Private Financing Opportunities
  • Minimized/Streamlined Environmental Review and Processing

Development Objectives

  • New Mixed-Use and Multi-Family Residential Projects
  • High-Tech Industrial and Office Uses to compliment Space and Naval Warfare Systems Command (SPAWAR) and Naval Training Center Re-Use Project
  • Light Industrial Manufacturing
  • Neighborhood Commercial Centers
  • Affordable Housing
  • High Quality Jobs
  • Traffic Improvements
  • Open Space and Community Facilities

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Project Area Documents

Overlapping Programs

Demographic Information*

  • Total Population – 133,328
  • Population in Labor Force – 108,005
  • Total Housing Units – 61,082
  • Median Household Income – $40,365
  • SANDAG Census Information

*Source: REDI Statistical Estimates 2010. Note that data are representative of a three-mile radius surrounding the Project Area.

North Bay Redevelopment Project Area Committee (PAC)

The North Bay Redevelopment Project Committee (PAC) is a 30-member advisory group that provides recommendations to the City's Redevelopment Agency on proposed redevelopment projects and programs. The North Bay PAC meets on March, June, September, and December on the first Wednesday of those months from 7:30 a.m. to 9:30 a.m. Additional meetings are sometimes scheduled, if needed.

PAC members must be at least 18 years of age and reside or own a business or property located in the Project Area. Seven (7) seats are currently vacant and may be filled by appointment. If you are interested in serving and meet the eligibility requirements, contact Lydia Goularte-Ruiz at (619) 236-6539 or lgoularte@sandiego.gov.

North Bay Redevelopment PAC meetings are *usually* held at the Urban Corps of San Diego County, Community Room, 3127 Jefferson Street, San Diego, CA 92110-4422. Special committee meetings may be held at different locations depending on space availability. Agendas will list specific locations for each meeting.

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Completed Redevelopment Projects

Point Loma Branch Library
Photo of James Edgar & Jean Jessop Hervey Library (Point Loma Branch)

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Completed in fall 2003, the 25,890-square-foot James Edgar & Jean Jessop Hervey Library is the largest community enhancement project in the Project Area and was partially financed through bond funds secured by tax increment generated therein. The Redevelopment Agency contributed approximately $4.09 million to the project.

Morena Vista Mixed-Use Project
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Located in Linda Vista, this transit-oriented development project serves as a catalyst for new growth in the area. The Village at Morena Vista is located directly adjacent to the Linda Vista Trolley Station and provides a mixture of 184 residential units with 18 affordable units, commercial and retail space, and parking facilities, including a Park-N-Ride that serves the trolley station. The project was completed in fall 2006.

Urban Corps of San Diego County "Green" Campus
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Photo of Recycling Education & Community Outreach Center Rooftop Garden

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Completed in summer 2010, this project expanded the Urban Corps of San Diego County's existing facility with two LEED-certified buildings: the Recycling Education & Community Outreach Center and the Community Training Room. The "green" campus also features solar power, water reclamation and filter technology, a rooftop garden, drought-tolerant/native landscaping, composting and vermiposting stations, and an SDG&E "Sustainable Experience" kiosk. The facility is open to the community and offers classes teaching business owners and others on how to implement a recycling and conservation program in the workplace. The Redevelopment Agency contributed $475,000 to the $5.5 million expansion to help various program elements.

Peninsula Family YMCA Haas Family Gymnasium
In April 2011, construction of the Haas Family Gymnasium was completed. This multi-use gymnasium provides additional recreation space for students of Correia Middle School, as well as for the patrons of the Peninsula Family YMCA. The Redevelopment Agency contributed $575,000 to the project.

Midway Tree Planting
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The Redevelopment Agency in partnership with San Diego's Business Improvement District Council and North Bay Association planted 100 shade-producing street trees within the public right-of-way throughout the Midway Commercial District in the summer of 2004. Trees were planted along Midway Drive, Sports Arena Boulevard, and a portion of Rosecrans Street.

Old Town Transit Center Queue Jump Project
This project was designed to improve the intersection of Rosecrans Street and Pacific Highway which is frequently blocked by arriving and departing Trolley, Coaster, and Amtrak trains. This project reduces traffic congestion by allowing the existing bus service to run more efficiently, reduce the back up of vehicular traffic on Rosecrans Street, and improve the general purpose and transit flow through the intersection.

Morena Boulevard Traffic Signal
The Redevelopment Agency approved the use of $30,000 of North Bay Redevelopment Project funds to modify the signal on northbound Morena Boulevard to address the traffic on southbound Morena Boulevard at the intersection with Linda Vista Road. The signal separates the traffic on Morena Boulevard and Linda Vista Road and allows traffic on both Morena Boulevard and Linda Vista Road to continue as two lanes throughout the intersection and beyond. The separation of the traffic on Morena Boulevard and Linda Vista Road eliminates the dangerous right-merge on Morena Boulevard. Construction of the signals was completed in December 2007.

Gateway Mural
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Photo by Don Balch
The Peninsula Beacon

The Gateway Mural (PDF), a public beautification project of the Redevelopment Agency in partnership with the Urban Corps of San Diego, was completed in November 2011. Located on the Interstate 5 underpass at the intersection of Rosecrans and Jefferson streets, the 5,000-square-foot mural by artist Sal Barajas depicts the area's historical influences, prominent features, and attractions. It removes blight while improving and promoting positive neighborhood characteristics for the benefit of businesses, residents, and visitors. The Redevelopment Agency contributed $60,000 to the project.

Current Redevelopment Projects

Mission Apartments
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Mission Apartments is a transit-oriented development located next to the Washington Street Trolley Station. The development will provide 84 affordable workforce rental homes for households earning up to 50% and 60% of the area median income. Construction began in summer 2011 and is anticipated to be completed by the end of 2012.

Veterans Village of San Diego
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Located along the Pacific Highway Corridor, the Veterans Village of San Diego is a $30 million rehabilitation center that will provide a place for homeless veterans to live and seek treatment, support, employment training, and counseling. Once completed, Veterans Village will completely replace the original 87-bed facility with a 320-bed facility and will provide state-of-the-art living and support facilities for veterans. The project is being developed in four phases. Phase I, Phase II, and Phase III have been completed, with Phase IV currently in the design stage.

Mission Hills Gateway Project Washington Street Improvements
The intersection of Washington and India Streets has strategic importance for the North Bay Redevelopment Area. The area has a prominent location that links four neighborhoods: Mission Hills, Old Town, Little Italy and Midway/Pacific Highway. With trolley access and a collection of popular restaurants, this area is becoming an active pedestrian neighborhood. Yet currently, much of the streetscape is blighted and inadequate to support pedestrian activity. The Agency, in partnership with the City's Capital Improvement Program, will install median improvements on Washington Street between San Diego Avenue and India Street.

Storefront Improvement Program
The Storefront Improvement Program for Redevelopment Project Areas provides forgivable loans to property owners and business tenants in the North Bay Redevelopment Project Area as an incentive to improve commercial property façades consistent with the design standards for the commercial area.

Photo Morena Boulevard Facade Improvement Project - After

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Photo Morena Boulevard Facade Improvement Project - Before

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Five Points Traffic Calming Project
This project will address infrastructure needs within the Five Points neighborhood by creating a safer environment. The improvements include pop-outs, ADA-compliant ramps, and a traffic calming study.

Clairemont Drive Median Project
This median project will promote traffic calming and streetscape beautification at the intersection of Clairemont Drive and Morena Boulevard.

Project Area Contact Information

For additional information about the North Bay Redevelopment Project Area, contact the following:

Krissy Toft
Redevelopment Project Area Manager
(619) 236-6259
ktoft@sandiego.gov

Lydia Goularte-Ruiz
Assistant Redevelopment Project Area Manager
(619) 236-6539
lgoularte@sandiego.gov

The Redevelopment Agency of the City of San Diego
1200 Third Avenue, 14th Floor, MS 56D
San Diego, CA 92101
(619) 236-6700

To be added to the Project Area e-mail list, e-mail your name to lgoularte@sandiego.gov and indicate in the subject line "North Bay E-Mail List".

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