North Bay Redevelopment Project Area
Current News
General Project Area Information
The City of San Diego's 1,360-acre North Bay Redevelopment Project Area is composed of a variety of land uses that are designated for residential, mixed-use, high technology office/flex/R&D, light industrial, and retail development opportunities along Interstate 5, Pacific Highway, Morena Boulevard, India Street, Loma Portal, Voltaire Street,
and in the City's Midway District.
The Project Area is centrally located two miles from Downtown, is adjacent to the San Diego International Airport, is accessible by two major freeways, and has both light-rail and heavy-rail transportation for employees and freight. The Project Area is home to major high-tech employers including the Space and Naval Warfare Systems Command (SPAWAR) and Science Applications International Corporation (SAIC) and provides access to San Diego Bay and Mission Bay.
Redevelopment Incentives
- Site Assembly
- Gap Financing
- Permitting Assistance
- Off-site Improvements
- Housing Programs
- Storefront Improvement Grants
- Special Public/Private Financing Opportunities
- Minimized/Streamlined Environmental Review and Processing
Development Objectives
- New Mixed-Use and Multi-Family Residential Projects
- High-Tech Industrial and Office Uses to compliment Space and Naval Warfare Systems Command (SPAWAR) and Naval Training Center Re-Use Project
- Light Industrial Manufacturing
- Neighborhood Commercial Centers
- Affordable Housing
- High Quality Jobs
- Traffic Improvements
- Open Space and Community Facilities

Project Area Documents
Overlapping Programs
Demographic Information*
- Total Population – 133,328
- Population in Labor Force – 108,005
- Total Housing Units – 61,082
- Median Household Income – $40,365
- SANDAG Census Information
*Source: REDI Statistical Estimates 2010. Note that data are representative of a three-mile radius surrounding the Project Area.
North Bay
Redevelopment Project Area Committee (PAC)
The
North Bay Redevelopment Project
Committee (PAC) is a 30-member advisory group that provides recommendations to the City's Redevelopment Agency on proposed redevelopment projects and programs. The North Bay PAC meets on March, June, September, and December on the first Wednesday of those months from 7:30 a.m. to 9:30 a.m. Additional meetings are sometimes scheduled, if needed.
PAC members must be at least 18 years of age and reside or own a business or property located in the Project Area. There are currently vacant PAC positions. If you are interested in serving and meet the eligibility requirements, contact Lydia Goularte-Ruiz at (619) 236-6539 or lgoularte@sandiego.gov.
The North Bay
Redevelopment
PAC meetings are currently held at the San Diego County Health Services Complex, San Diego Room, 3851 Rosecrans Street, San Diego, CA 92110-3115. Special committee meetings may be held at different locations depending on space availability. Agendas will list specific locations for each meeting.
- North Bay
Redevelopment PAC Meeting Agendas
PAC agendas are posted one week prior to the PAC meeting.
- October 7, 2009 (SPECIAL MEETING)
- July 1, 2009 (SPECIAL MEETING)
- June 3, 2009
- May 6, 2009 (SPECIAL MEETING)
- March 4, 2009
- February 4, 2009 (SPECIAL MEETING)
- December 3, 2008
- November 5, 2008 (SPECIAL MEETING)
- October 8, 2008
- September 3, 2008
- June 4, 2008
- April 23, 2008 (SPECIAL MEETING)
- March 5, 2008
- December 5, 2007
- North Bay PAC Meeting Minutes

Completed Redevelopment Projects
James Edgar and Jean Jessop Hervey Library (Point Loma Branch)
Completed in fall 2003, the 25,890-square-foot James Edgar and Jean Jessop Hervey Library is the largest community enhancement project in the Project Area and was partially financed through bond funds secured by tax increment generated therein. The Redevelopment Agency contributed approximately $4.09 million to the project.
Morena Vista Mixed-Use Project
Located in Linda Vista, this transit-oriented development project serves as a catalyst for new growth in the area.
The Village at Morena Vista is located directly adjacent to the Linda Vista Trolley Station and provides a mixture of 184 residential units with 18 affordable units, commercial and retail space, and parking facilities, including a Park-N-Ride that serves the trolley station. The project was completed in fall 2006.
Old Town Transit Center Queue Jump Project
This project was designed to improve the intersection of Rosecrans Street and Pacific Highway which is frequently blocked by
arriving and departing Trolley, Coaster, and Amtrak trains. This project reduces traffic congestion by allowing the existing
bus service to run more efficiently, reduce the back up of vehicular traffic on Rosecrans Street,
and improve the general purpose
and transit flow through the intersection.
Midway Tree Planting
The Redevelopment Agency in partnership with San Diego's Business Improvement District Council and North Bay Association
planted 100 shade-producing street trees within the public right-of-way throughout the Midway Commercial District in the summer
of 2004. Trees were planted along Midway Drive, Sports Arena Boulevard and a portion of Rosecrans Street.
Morena Boulevard Traffic Signal
The Redevelopment Agency approved the use of $30,000 of
North Bay Redevelopment Project funds
to modify the signal on
northbound Morena Boulevard to address the traffic on southbound Morena Boulevard at the intersection with Linda Vista Road. The signal separates the traffic on Morena Boulevard and Linda Vista Road and allows traffic on both Morena Boulevard and Linda Vista Road to continue as two lanes throughout the intersection and beyond. The separation of the traffic on Morena Boulevard and Linda Vista Road eliminates the dangerous right-merge on Morena Boulevard. Construction of the signals was completed in December
2007.
Current Redevelopment Projects
Veterans Village of San Diego
Located along the Pacific Highway Corridor, the Veterans Village of San Diego is a $26 million rehabilitation center that will provide a place for homeless veterans to live and seek treatment, support, employment training, and counseling. Once completed, Veterans Village will completely replace the original 87-bed facility with a 320-bed facility and will provide state-of-the-art living and support facilities for veterans. The project is being developed in three phases. Phase I and Phase II have been completed with Phase III currently in construction. Phase III is scheduled to be completed in April 2010.
Mission Hills Gateway Project
– Washington Street Improvements
The intersection of Washington and India Streets has strategic importance for the North Bay Redevelopment Area. The area
has a prominent location that links four neighborhoods: Mission Hills, Old Town, Little Italy and Midway/Pacific Highway.
With trolley access and a collection of popular restaurants, this area is becoming an active pedestrian neighborhood.
Yet currently, much of the streetscape is blighted and inadequate to support pedestrian activity. The Agency, in partnership
with the City's Capital Improvement Program, will install median improvements on Washington Street between San Diego Avenue and
India Street. The new median will include: trees, shrubs, irrigation, decorative pavers and other improvements.
Completion is anticipated in December 2010.
Morena Boulevard Façade Improvement Project
In partnership with the City of San Diego's
Storefront Improvement Program (SIP), property and business owners along Morena Boulevard are able to improve the
façades of their properties with additional assistance from the Redevelopment Agency.
The Storefront Improvement Program (SIP) provides a rebate to business or property owners as an incentive to improve
storefronts consistent with design standards for the commercial area. Property and business owners located along the Morena
Boulevard Corridor can receive additional grant funds for improving their storefronts from the Redevelopment Agency.
LEED Recycling and Educational Center
This project will expand the Urban Corps of San Diego County's existing facility. The LEED Certified Recycling Education Center with a roof garden will house education and training programs directed at conserving and protecting the environment. The facility will be open to the community and offer classes that will teach business owners and others on how to implement a recycling and conservation program in the workplace.
Five Points Traffic Calming Project
This project will address infrastructure needs within the Five Points neighborhood by creating a safer environment. The improvements include pop-outs, ADA-compliant ramps, and traffic calming studies.
Clairemont Drive Median Project
This median project will promote traffic calming and streetscape beautification at the intersection of Clairemont Drive and Morena Boulevard.
YMCA
The Redevelopment Agency is contributing $575,000 to assist the Point Loma YMCA in a $6 million project to expand and improve their current facility.
Project Area Contact Information
For additional information about the North Bay Redevelopment Project Area, contact the following:
Lydia Goularte-Ruiz
Assistant Project Area Manager
(619) 236-6539
lgoularte@sandiego.gov
Robert Chavez
Community Development Coordinator
(619) 236-6263
rchavez@sandiego.gov
The Redevelopment Agency of the City of San Diego
1200 Third Avenue, 14th Floor, MS 56D
San Diego, CA 92101
(619) 236-6700
To be added to the Project Area e-mail list, e-mail your name to
lgoularte@sandiego.gov and indicate
in the subject line North Bay E-mail list.
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