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San Ysidro Redevelopment Project Area

IMPORTANT NOTICE: The Redevelopment Agency of the City of San Diego (Agency) is dissolved as of February 1, 2012, per Assembly Bill 1X 26 (AB 26). The City of San Diego, serving as the successor agency per Resolution No. R-307238 (PDF) (January 12, 2012), has assumed the former Agency's assets, rights, and obligations under the California Community Redevelopment Law, subject to some limitations, and is winding down the former Agency's affairs and taking other actions in accordance with the dissolution provisions in Part 1.85 of AB 26. For questions regarding either the enforceable/recognized obligations of the former Agency or the Oversight Board, contact the Office of the Mayor at (619) 236-6330 or successorinfo@sandiego.gov. This website remains intact for historical reference purposes.

San Ysidro Redevelopment Project Area

General Project Area Information

The City of San Diego's 766-acre San Ysidro Redevelopment Project Area was established to create a world-class gateway between the cities of San Diego and Tijuana. The Project Area is located along the United States-Mexico Border where Interstates 5 and 805 merge. The Project Area focuses on the redevelopment of a vital business district, attracting new businesses to the area, and promoting tourism.

The Redevelopment Agency has produced a video summarizing the projects and programs within the San Ysidro Redevelopment Project Area as of July 2010. Click on the link below to view the video:

Redevelopment Incentives

  • Site assembly
  • Off-site improvements
  • Permitting assistance
  • Affordable housing
  • Housing assistance programs
  • Commercial façade renovation improvements

Development Objectives

  • Façade and public improvements
  • Commercial improvements along San Ysidro Boulevard
  • International commercial center
  • Enhanced entertainment, cultural, and recreational opportunities
  • Living wage job creation

Project Area Documents

To report difficulty accessing these documents or to request the documents in an alternative format, contact Xavier Del Valle at (619) 236-6260.

Project Area Committee (PAC) Information

The San Ysidro Redevelopment Project Area Committee meets on the last Tuesday of every month at 6 p.m. at The Front, located at 147 West San Ysidro Boulevard, San Ysidro, CA 92173.

Overlapping Programs

Demographic Information

  • Total Population – 28,348
  • Median Household Income – $27,657
  • Median Housing Value – $163,318
  • Percent of Population in the labor force – 22.9%

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Current and Proposed Redevelopment Projects and Programs

The Shops at Las Américas

Located just west of Interstate 5, adjacent to the United States/Mexico border, Las Américas, a 67-acre mixed-used project, is the largest redevelopment project in San Ysidro to date. The project is a massive undertaking requiring the support of city, state, and federal governments in both the United States and Mexico, using innovative public/private partnerships of international significance. At this point, over 559,000 square feet of retail space have been developed.

San Ysidro Pilot Village

The San Ysidro Pilot Village is a large mixed-use concept consisting of approximately 1,000 new housing units, 10% to 20% of which will be affordable to low- and moderate-income households, and 150,000 square feet of retail/commercial space. The project is proposed to be developed on a 14-acre site along West San Ysidro Boulevard, between Cottonwood Road and Interstate 805. Other proposed elements include parking structures, open space, public infrastructure improvements, public facilities, and other amenities. The "Vision" is to be memorialized in the San Ysidro Community Plan Update currently underway.

Community Enhancement Program

The Redevelopment Agency has partnered with Urban Corps of San Diego County to provide a home and community improvement program called "Green Street Community Enhancement Program" (PDF). Through this unique program, community volunteers will paint out graffiti, pull weeds, repair fences, plant trees, and haul away debris in San Ysidro. In addition to cleaning up and beautifying public right-of-ways, Green Street will feature the renovation of 25 San Ysidro homes occupied by low- and moderate-income residents who earn less than 120% of the area median income (i.e., a family of four earning approximately $89,880 or less). Home improvements include both interior and exterior improvements designed to improve energy efficiency and curbside appeal. For more information, contact Michelle Muñoz at (619) 236-6492.


Storefront Improvement Program (SIP)

The Storefront Improvement Program for Redevelopment Project Areas assists property owners and business tenants with the rehabilitation of the fa´┐Żade of their commercial storefronts. Participants are eligible to receive assistance in the form of a loan, forgivable over a five-year period. Assistance amounts are based on a formula whereby participants may receive a forgivable loan of $2.00 for every $3.00 spent on the project up to the appropriate maximum amount specified by the program. Participants are also eligible for up to ten hours of design assistance/architectural services at no charge to assist in the planning of their projects.

Housing Enhancement Loan Program (HELP)

The Redevelopment Agency's Housing Enhancement Loan Program (HELP) is available to residential owner-occupants that reside within the San Ysidro Redevelopment Project Area. Unique to the Agency's program is the ability to provide funding for property improvements that may not typically be eligible under similar residential rehabilitation programs. In general, the Agency's program provides forgivable home enhancement loans of up to $25,000 for property improvements, and up to an additional $5,000 for water-conserving landscape improvements.


Completed Redevelopment Projects

Utility Box Artwork Program

The Redevelopment Agency coordinated with the San Ysidro Business Association to paint 12 utility boxes in the summer of 2010 as part the Utility Box Artwork Program (PDF). Panel-selected local student artists provided and painted the unique designs, which were based on themes that reflect the history, people, places, character, and events of San Ysidro. The painted boxes help eliminate blight, enhance the pedestrian experience, and increase community pride. The Redevelopment Agency committed $5,000 to the program, and there are plans to paint more boxes in the future.

Streetlight Improvement Project

To date, a total of $600,000 has been spent for the planning, design, and installation of 61 pole attachments, cobra lights, and decorative lights. The installation of 21 decorative lights was completed in July 2009 along a nearly half-mile commercial stretch from 301 to 637 East San Ysidro Boulevard. Previously, there were only six lights. Now there are 21 lights, which have brought much needed light to 70 businesses. The new streetlights help remove blighting conditions and create a safer and walkable environment for San Ysidro residents, visitors, and merchants. The Redevelopment Agency is currently working on the installation of 16 more lights.

Camino de la Plaza Streetscape Improvement Project

The Redevelopment Agency and the San Ysidro Business Improvement District (BID) have identified various streetscape improvement projects as priorities for the San Ysidro commercial district to help spark new development and increase business activity. Once fully completed, the projects will add new sidewalks, curbs and gutters, ornamental street lamps, street furniture, and trees on East San Ysidro Boulevard from Camino de la Plaza to the border, and along both sides of the Camino de la Plaza Bridge. The enhancements will not only initiate revitalization of the commercial district/corridor, but also make the area more pedestrian-friendly. Completion of some of the improvements was celebrated in June 2009.

Verbena Family Apartments

Completed in July 2011, the Verbena Family Apartments (PDF), located at 3774 Beyer Boulevard, includes 80 units of affordable housing (PDF) on approximately seven contiguous parcels equaling 6.8 acres. The development is near the intersection of Beyer Boulevard and Foothill Boulevard. The three-story triplexes with private garages are available to households earning up to 30% and 60% of the area median income. The triplex structures contain 53 two-story, three-bedroom units, and 27 single-story, two-bedroom units. Amenities include a community room, computer center, classroom space, a tot lot, and open space.


El Pedregal Family Apartments

Located on the northeast corner of San Ysidro Boulevard and Averil Road, El Pedregal Apartments (PDF) consists of 45 units made affordable to households earning up to 30% and 60% of the area median income. The residential project consists of two- to three-story buildings with subterranean parking on approximately 2.2 acres. Amenities include recreational facilities, a computer room and multipurpose center, education programs, and a picnic area. In June 2011, the San Diego Housing Federation recognized El Pedregal with its Housing Project of the Year (50 Units or Less) award.


Casitas de las Florecitas

In 2004, Casitas de las Florecitas (PDF) opened as an eight-unit affordable housing project for low- to moderate-income, first-time homebuyers. The developer, Casa Familiar, a non-profit organization, partnered with the Redevelopment Agency and other government agencies to develop the project.

Each three-bedroom, two-bath "twin-home" features a 1,288-square-foot floor plan, which includes a master bedroom suit. Creative design touches include 12-foot-high ceilings in the kitchen and living/dining areas, single-story computer/cable TV/telephone wiring, a garage, laundry hookups, plenty of storage space, an ample sideyard with unique paving, a private patio, and a private entrance on a family-size lot almost 4.6 square feet.

San Ysidro Community Plan Update

The San Ysidro Community Plan Update is currently underway. The updated plan will establish goals and objectives for future improvements and development in the San Ysidro Community Planning Area, which encompasses the San Ysidro Redevelopment Project Area. The Redevelopment Agency is contributing funds to the preparation of the updated plan. The following link leads to the existing plan in effect: San Ysidro Current Community Plan (PDF: 5.6Mb).

Project Area Contact Information

For additional information regarding the San Ysidro Redevelopment Project Area, contact the following:

Xavier Del Valle
Redevelopment Project Area Manager
(619) 236-6260
xdelvalle@sandiego.gov

The Redevelopment Agency of the City of San Diego
1200 Third Avenue, 14th Floor, MS 56D
San Diego, CA 92101
(619) 236-6700




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