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City of San Diego Strategic Plan
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Strategic Goals and Objectives Image of Strategic Plan Logo

The strategic plan's goals and objectives make up the action plan for the City. Strategic goals are broad, multi-year areas of focus, while strategic objectives are articulated aims that support the identified goals. The particular objectives that support each of our four goals fall inside one of four perspectives in order to create balance of priorities and of performance monitoring within the City of San Diego. The balanced scorecard (PDF: 39K) below illustrates these perspectives with their corresponding objectives. Click on one of the four goals to view its corresponding objectives and performance measures.

  Balanced Scorecard Perspective
Strategic Goals Serve the citizen Manage our resources Run the business Support our employees
Goal 1:
Safe, Clean, and Liveable City
1.2 Public safety 1.3 Safe, effective infrastructure    
1.1 Water Quality      
1.4 Environmental Quality      
Goal 2:
Fiscally-sound, Effective City Government
  2.1 Long-term financial viability 2.3 Cost-effective, competitive, customer-focused services  
    2.2 Public trust through open and ethical government  
Goal 3:
Sustainable Growth and Economic Prosperity
3.1 Smart and coordinated growth 3.2 Emerging industries    
3.4 Enhanced water reliability 3.3 Fiscally-sound civic projects    
Goal 4:
Responsive, Committed, and Innovative Workforce
4.3 Innovative service delivery     4.1 Diverse workforce
      4.2 Trained workforce

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