Linda Vista is Spanish for "beautiful view." In the Second City Council District, South Western Linda Vista west of Via las Cumbres, is home to the Morena District, the University of San Diego, and its surrounding neighborhoods. Morena was originally established, over a century ago in 1887. The University of San Diego, was established in 1949, at its current campus site also known as Alcalá Park.
Southwestern Linda Vista is a diverse community of residents and vibrant local businesses, restaurants, and retail. The Morena District, overlooks Mission Bay and the Pacific Ocean on the west, and Mission Valley to the south, with Tecolote Canyon open space park on the north side.