San Diego

Accessibility Tools

Mayor Faulconer: Toyota to Provide New Lifeguard Vehicles at No Cost to Taxpayers

New Contract to Keep Toyota Official Vehicle of S.D. Lifeguards Will Save City Millions of Dollars

Thursday, March 3, 2016 - NEWS RELEASE
Thursday, March 3, 2016 - NEWS RELEASE
Thursday, March 3, 2016 - NEWS RELEASE
Thursday, March 3, 2016 - NEWS RELEASE

Wednesday, Feb. 24, 2016 - NEWS RELEASE

San Diego – With a focus on building a more efficient and effective city, Mayor Kevin L. Faulconer today announced a new multi-year sponsorship agreement with Toyota that calls for the company to provide 34 new lifeguard vehicles and maintain them at no cost to San Diego taxpayers.

“When San Diegans see these vehicles on the sand, they can rest assured that not only are they keeping our beaches safe, but they’re also savings us money that can be invested in our neighborhoods,” Mayor Faulconer said. “Toyota has been a wonderful partner in helping build a safer San Diego by making sure our lifeguards have the best equipment possible to protect and save lives.”

The City Council’s Budget and Government Efficiency Committee today voted unanimously to forward the Toyota agreement to the full Council for final approval – a move that could save taxpayers millions of dollars over the next decade.

Here is b-roll footage of the Toyota lifeguard vehicles in action.

Toyota has provided the current 34-vehicle lifeguard fleet since 2011 and is the “Official Vehicle of the San Diego Lifeguards.” That contract allowed the City to avoid the expense of buying new vehicles, a savings of $1.2 million every two-to-three years.

“With beaches being one of San Diego's core hot spots for locals and tourists, Toyota understands the need for our hard-working lifeguards to have vehicles built with quality, durability, and reliability to help them day in and day out,” said Alec Hagey, Toyota Motor Sales Vice President and Regional General Manager. “We are proud to continue our partnership with the city and remain committed to ensuring San Diego is equipped with the best available resources year-around.”

The City put the lifeguard vehicle contract up for competitive bid last year and Toyota submitted the winning proposal.

One new benefit to the new contract is Toyota agreeing to maintain and service all of the vehicles and provide monthly detailing of the vehicles during the peak summer season. Those costs are typically tens of thousands of dollars annually.

Under the new agreement, the City and Toyota have the option of extending the contract every two or three years over the next decade with Toyota providing a new fleet with each extension. If the agreement continues to be extended for a 10-year period, the City estimates cost savings of roughly $4 million.

CONTACT: Charles Chamberlayne at (619) 453-9911 or [email protected]

CONTACT: Craig Gustafson at (619) 453-9880 or [email protected]

You must have Javascript enabled to use this form.