The City of San Diego is dedicated to protecting the beauty of its beaches, bays and waterways, and believes the key to cleaner ocean waters begins with public education. The "Think Blue" outreach program works to educate residents, businesses and industry leaders about the effects of storm water pollution and steps everyone can take to protect the environment.

Think Blue works with community-based organizations and other government agencies to promote storm water pollution prevention. These partnerships have built programs that educate and inform people of every age and in every neighborhood throughout the region. Some of these programs are outlined below.