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Community Profiles

Eastern Area

El Cerrito Heights, Rolando, Rolando Park, Redwood Village, Oak Park and Webster are neighborhoods that make up the Eastern Area. El Cerrito Heights is a hilly neighborhood that predominantly contains single-family homes with some multi-family development along El Cajon Boulevard and University Avenue, which are the main East-West corridors in the Eastern Area. The rolling hills of Rolando and Rolando Park are among the more recently developed neighborhoods of Mid-City, with Rolando developing prior to World War II and Roland Park in the mid-1950s. Both are predominantly single-family homes along curving streets, with some multi-family near the strip commercial development along El Cajon Boulevard and University Avenue.

Darnall, Oak Park and Webster are neighborhoods that are predominantly single-family homes, but also include large multi-family complexes and a mobile home park both in Oak Park and in Webster. Oak Park is home to Chollas Lake Park.

Chollas Triangle Master Plan

Project Overview

The Chollas Triangle Master Plan will provide specific land use and mobility recommendations to encourage a mixed-use transit-oriented village supported by public/civic/park space, open space, and creek enhancements within the approximate 36-acre Chollas Triangle Site. The Master Plan will also address implementation, feasibility, and urban design issues associated with creating a village in an urban setting. It will also focus on providing guidance for roadway, sidewalk, and streetscape improvements to enhance multimodal mobility and safety for pedestrians, bicyclists, automobile drivers, and transit riders.

The Master Plan will identify improvements along University Avenue and 54th Street and the potential to convert all or a portion of Chollas Parkway into open space and recreational amenity with a pedestrian and bicycle path. The project will provide the environmental analysis needed to implement the Master Plan recommendations. The goal of the project is to incorporate the land use recommendations into the Mid City community plan to allow future development consistent with the Master Plan.


The study began in January 2011 and will be completed by the end of December 2013. Key project milestones are listed below.

May 2011
Community Walk Audit

June 2011
Urban Visioning Process

September 2011
Existing Conditions Repot

October 2011
Community Charrette

November 2012
Concept Screening Analysis and Refinement

February 2013
Master Plan Framework Report

September 2013
Draft Environmental Impact Report

December 2013
Final Master Plan, EIR, and Community Plan Amendment

How Do I Get Involved?

There are several ways to get involved in the Chollas Triangle study.

  • Study Website - This website will be updated regularly as the study progresses to provide more information on the alternatives, the analysis, and next steps.
  • Contact Us - Contact Michael Prinz at if you would like to be added to the email list.

Chollas Creek Enhancement Program

The City of San Diego is undertaking the Chollas Creek Enhancement Program as a key element in revitalizing this culturally-rich portion of the City. The goal is to create an open space system that lends identity to this area and provides a safe recreational and natural resource for the region.

Construction on two Pilot Projects for the Chollas Creek Enhancement Program has begun. Segment 2A is at the intersection of Market Street and Euclid Avenue and Segment 8 is adjacent to the intersection of South 38th and Alpha Streets. The scope of this project includes the removal of concrete channels along the creek, restoration of native vegetation and the creation of a linear park type setting with the inclusion of a trail system and an educational / interpretive element. This project will transform these two sections of the creek and the surrounding areas into positive open space features that the community can be proud of.