Kenia Zamarripa, formerly Director of Marketing and International Affairs for the Sportfishing Association of California, joined the San Diego Regional Chamber of Commerce in June 2017 and currently serves as Executive Director of International Business Affairs.

While at the Sportfishing Association, she fostered close working relationships with a number of key government, business, industry, and association officials in Mexico and San Diego. She also led key projects with the Mexican government to establish new permitting protocols for foreign tourists. In addition, she coordinated regular public outreach efforts to educate and provide updates from the Mexican government on issues and regulations pertinent to the sport fishing community.

Zamarripa acquired her BA in Marketing Administration from CETYS Universidad in Tijuana, Mexico in 2009. In 2015, she completed her MSc in Global Marketing Management from the University of Liverpool, UK. In 2017, she also received her PG Certificate in Human Resources from the University of Liverpool, UK.

At the San Diego Regional Chamber, Zamarripa is responsible for facilitating business, political, and cultural relationships across the regional business community and advocating for business-friendly legislation that encourages cross-border trade and an improved binational business climate.