Visual Style Guide

The City of San Diego's Visual Style Guide provides a set of standards for designing documents. The Style Guide establishes and enforces style to improve communication. To do that, it ensures consistency within a document and across multiple documents and enforces best practices in usage, in language and visual composition and typography.

Logos

The Visual Style Guide introduces all approved San Diego logo versions and demonstrates the rules for both print and digital use. Always use the San Diego logo in accordance with the guidelines outlined in the Visual Style Guide. The primary logo, shown here, has a family of alternates to be used for specific purposes. With this family, San Diego can communicate consistently across different media and size requirements.

Before downloading and using any of the approved logos, consult the Visual Style Guide for correct usage.

High resolution files are 300ppi. Low resolution files are 72ppi.

Logo	Download
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	High Res JPG Low Res JPG   High Res Transparent PNG Low Res Transparent PNG
	High Res JPG Low Res JPG   Low Res Transparent PNG
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	High Res Transparent PNG Low Res Transparent PNG
	High Res Transparent PNG Low Res Transparent PNG
	High Res Transparent PNG Low Res Transparent PNG
	High Res JPG Low Res JPG High Res Transparent PNG Low Res Transparent PNG
	High Res JPG
	High Res Transparent PNG Low Res Transparent PNG
	Low Res Transparent PNG
	Low Res Transparent PNG
	High Res JPG Low Res JPG
	High Res JPG Low Res JPG Low Res Transparent PNG
	High Res Transparent PNG Low Res Transparent PNG
	High Res Transparent PNG Low Res Transparent PNG