Design

Visual Style Guide

Image of Style Guide Cover

The City of San Diego's PDF icon Visual Style Guide provides a set of standards for designing documents. The Style Guide establishes and enforces style to improve communication. To do that, it ensures consistency within a document and across multiple documents and enforces best practices in usage, in language and visual composition and typography.

Logos

The PDF icon Visual Style Guide introduces all approved San Diego logo versions and demonstrates the rules for both print and digital use. Always use the San Diego logo in accordance with the guidelines outlined in the Visual Style Guide. The primary logo, shown here, has a family of alternates to be used for specific purposes. With this family, San Diego can communicate consistently across different media and size requirements.

Before downloading and using any of the approved logos, consult the Visual Style Guide for correct usage.

High Res files are 300ppi. Low Res files are 72ppi.

Logo Download
City of San Diego Primary Logo in Full Color High Res JPG
Low Res JPG

High Res Transparent PNG
Low Res Transparent PNG

City of San Diego Primary Logo in Blue Color High Res JPG
Low Res JPG

High Res Transparent PNG
Low Res Transparent PNG

City of San Diego Primary Logo in Black High Res JPG
Low Res JPG

Low Res Transparent PNG

City of San Diego Primary Logo in Grayscale High Res JPG
Low Res JPG
City of San Diego Primary Logo in Full Color for Dark Backgrounds High Res Transparent PNG
Low Res Transparent PNG
City of San Diego Primary Logo in White with Colored Sails High Res Transparent PNG
Low Res Transparent PNG
City of San Diego Primary Logo in White High Res Transparent PNG
Low Res Transparent PNG
City of San Diego Alternate Logo (Stacked) in Full Color

High Res JPG
Low Res JPG

High Res Transparent PNG
Low Res Transparent PNG

City of San Diego Alternate Logo (Stacked) in Grayscale High Res JPG
City of San Diego Alternate Logo (Stacked) in Full Color for Dark Backgrounds High Res Transparent PNG
Low Res Transparent PNG
City of San Diego Alternate Logo (Stacked) in White with Colored Sails for Dark Backgrounds Low Res Transparent PNG
City of San Diego Alternate Logo (Stacked) in White for Dark Backgrounds Low Res Transparent PNG
City of San Diego Alternate Logo (Initials) in Full Color High Res JPG
Low Res JPG
City of San Diego Alternate Logo (Initials) in Black High Res JPG
Low Res JPG
Low Res Transparent PNG
City of San Diego Alternate Logo (Initials) in White with Colored Sails High Res Transparent PNG
Low Res Transparent PNG
City of San Diego Alternate Logo (Initials) in White High Res Transparent PNG
Low Res Transparent PNG