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Corporate Partnerships and Development

Toyota Motor Sales, U.S.A.

Toyota Logo

"Official Vehicle of the San Diego Lifeguards"

Toyota Motor Sales, U.S.A., as the official vehicle partner of the City Lifeguards is granted a variety of benefits including, but not limited to promotional events at City facilities, media exposure and working with the City Lifeguards for Special Events.

  • Toyota has the right to market directly to the City's 10,000 employees
  • Toyota is the presenting sponsor of the PDF icon Lifeguard Water Safety Days program at City beaches which includes outreach to beachgoers along with vehicle displays
  • As part of the Marketing Agreement Toyota is providing the City with 34 reliable and quality vehicles with an option to replace the entire lifeguard fleet upon renewal
  • The vehicles have a projected lease value of up to $1,110,000 depending on the length of the Marketing Agreement