Newport Avenue business district in Ocean Beach in 1958. The Strand Theatre is in background, an historic single-screen movie house which opened in the 1920's. In the late 1970's, the Strand survived with midnight showings of The Rocky Horror Picture Show on Friday and Saturday nights. It closed in the 1990's and was converted into a retail store after several failed attempts to preserve it as a theatre. The theatre was designated an historic building by the San Diego Historical Resources Board in December 2002.