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Mayor Faulconer, Civic Leaders Showcase Economic Impact of Pride Weekend

Parade, Festival Bring in Thousands of Visitors, Millions of Dollars for San Diego

Thursday, July 14, 2016 - NEWS RELEASE
San Diego – To showcase the economic benefits of the annual San Diego Pride Parade and Festival, Mayor Kevin L. Faulconer, Pride organizers and civic leaders today announced the results of an economic impact report that shows thousands of visitors spend millions of dollars in San Diego each year during Pride.
The report conducted by San Diego State University’s Center for Hospitality and Tourism Research examined Pride visitor spending in 2014 to show that the weekend generates nearly $11 million in economic impact. 
“This study reveals that San Diego Pride is an important cultural celebration as well as an economic driver that supports jobs, tourism and local businesses,” Mayor Faulconer said. “SDSU’s economic impact report shows that even though other cities may have their own celebrations, San Diego remains a premier destination when it comes to Pride festivities.”
Some highlights from the report include:
  • San Diego Pride attracts about 2,000 international visitors.
  • 19,500 people visit from outside San Diego.
  • More than 48 percent of visitors to San Diego stayed in a hotel during their visit for an average of 2.5 room nights at $170 per night.
  • An estimated 10,900 spectator hotel room nights were sold during Pride.
  • 34 percent of visitors report an annual income of more than $75,000.
“It has been a pleasure seeing San Diego’s LGBT Pride festivities grow year after year. With an anticipated attendance of over 100,000 for the parade alone, this year’s festivities will show the country that San Diego is a City that prides itself on inclusivity and equality for all. Now more than ever, it is important for us to stand together and show our solidarity in promoting diversity in America’s Finest City,” said District 3 Councilmember Todd Gloria.
“People in 37 states and 14 countries have already purchased tickets to this weekend’s Pride Music Festival. San Diego is among the world’s most LGBT-friendly cities, and our festival is in beautiful Balboa Park, so San Diego Pride attracts people from around the globe. We’re fortunate to have City leaders and residents who are so welcoming to LGBT visitors, and many travel to San Diego for Pride year after year,” said San Diego LGBT Pride Executive Director Stephen Whitburn.
“San Diego is ranked as one of the most LGBT friendly cities in our nation and during this Pride weekend not only will San Diego’s LGBT community be celebrating, but we will welcome over 20,000 visitors to our city, to our businesses, and to our hotels. LGBT Pride does a wonderful job encouraging everyone to join in the celebration and spend their money in San Diego,” said CEO of the Greater San Diego Business Association Barbra Blake.
“Pride showcases San Diego as a diverse and supportive community that values inclusion, an important aspect of economic development and growth. The economic impacts of this weekend’s festival will pay dividends for years to come and the message of inclusion that we send in support of the event will continue to enrich the community and San Diego’s reputation as America’s Finest City,” said Jerry Sanders, President and CEO of the San Diego Regional Chamber of Commerce.
The annual Pride Parade will be held on Saturday, July 16 at 11 a.m. and begins at the Hillcrest Pride Flag at University Avenue. The music festival held at Marston Point in Balboa Park begins at 11 a.m. on Saturday and Sunday.
View the full report PDF icon here.


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