Crowd at a concert in the Ford Music Bowl, now the Starlight Musical Theatre, during the California Pacific International Exposition held May - November 1935 and February - September 1936. It was held in Balboa Park, which had also been the site of the earlier Panama-California Exposition in 1915. The Exposition was held to promote San Diego and support its economy and had hundreds of exhibits on history, the arts, horticulture, ethnic cultures, science, and industry.