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Communicating with the Public
Trauma-informed Engagement

What is it?
Trauma-informed engagement is the practice of understanding and acknowledging the complexities of trauma while conducting public engagement to better support community members’ participation in decision-making processes.
Trauma is a physical and mental response to distressing events. It can include both individual and collective experiences of distressing events. Intergenerational trauma refers to the cumulative trauma transmitted across generations, often resulting from the structural exclusion of community members. There are many types of traumas that people may experience, and their symptoms may display differently. Trauma has long-lasting impacts on individuals and communities and may reduce their ability to engage with the City.
Trauma-informed public engagement allows City staff to meaningfully engage with the public and reframe perceived behaviors with a trauma-informed perspective. With these approaches in mind, City staff can strive to conduct inclusive public engagement that builds stronger and more trusting relationships with community members.
Reframing perceived behaviors
Trauma-informed engagement begins with recognizing potential trauma symptoms and reframing the behaviors before taking an informed approach. The following scenarios display examples of this process.
Appears angry
A community member starts yelling at staff during a pop-up event. This person may appear angry, but this behavior could have resulted from a loud, busy environment triggering this person. To address this situation, staff could acknowledge the person’s frustration and suggest discussing their concerns at a different time or in a quieter location, if safe to do so. See the Conflict Management section for more.
Appears entitled
A person may continuously email different City staff and ask for updates on when the results of a survey will be released. This may appear as entitled behavior, but this may be caused by the person’s trauma-based need for transparency and control, particularly if they have had difficulties reaching staff in the past. Staff can exercise patience and provide a prompt, clear answer on the expected timeline to reassure the person.
Appears inconsiderate
Without a trauma-informed approach, staff may view a person who is repeatedly late for an advisory group meeting as inconsiderate. However, this behavior may be a result of the person struggling with early meetings due to having constant disrupted sleep as a symptom of their trauma. Staff could work with the person to give them as much notice about meetings as possible and a helpful form of reminder.
Appears uninterested
Another example of applying trauma-informed engagement is working with a person who appears uninterested at a public engagement event. This behavior could be caused by a negative experience at a past engagement event. For example, if the person had previously submitted feedback about a project in their community but never heard back, they may be indifferent when asked to share input again. In response, staff can explain to the person how their input will be used and ask to include them in the contact list so they can stay informed as the project advances.
Avoids providing personal information
A participant at a workshop refuses to sign in or provide demographic information, which may appear uncooperative. This behavior could stem from fears about surveillance, immigration enforcement or mistrust in government. Staff should consider input options that allow for anonymous participation, such as comment forms, and clearly explain that providing demographic information is optional. Staff can explain that this information is used to understand who the City is reaching, who we may be missing and to measure progress toward creating participation opportunities for everyone.
Communicating with the Public
- Introduction
- Affirmative Language
- Clear, Simple and Inclusive Language
- Communication Strategies for Different Learners
- Conflict Management
- Document Accessibility
- Facilitation of Engagement Events
- Inclusive Graphic Design
- Nonverbal Communication
- Paid Advertising
- Public Speaking
- Translation and Interpretation
- Trauma-informed Engagement