Attire is a significant factor in first impressions, which are critical when interfacing with the public. The following are attire recommendations for City staff when hosting public engagement events:

• Business attire, such as a dress, slacks, or suit and tie, is appropriate for formal events like TV/radio/podcast interviews and public hearings.
• Business casual attire, such as slacks, T-shirt/shirt and an optional suit jacket, is appropriate for events like workshops and open houses.
• More casual attire, such as a City-branded t-shirt, is suitable for casual events like pop-up events and community office hours.

Body language refers to nonverbal physical behaviors, expressions and mannerisms used to communicate. When nonverbal behaviors match a person’s message, they increase trust, clarity and rapport.

The following are helpful recommendations for body language:

• Be fully present at engagement events.
  • Staff who check their phone or look elsewhere may communicate disengaged behavior and will not pick up on unspoken emotions from the audience.
• Be aware of facial expressions. Greet people with a smile and keep a friendly demeanor at engagement events.
• A slight tilt of the head and gentle nod can show interest and desire to understand.
• Make direct eye contact to indicate engagement in the conversation, trustworthiness and confidence.
  • In some cultures, direct eye contact with unfamiliar people is not used. When in doubt, staff should follow the lead of the person that they are talking to.
• Staff should keep their arms and torso open (avoid crossing arms in front of chest).
  • Make calm gestures to provide emphasis.
    • People of different cultural backgrounds can interpret gestures in various ways. Avoid pointing to the crowd or making hand signals such as a thumbs up or peace sign as they may be interpreted as offensive.

Music has a powerful effect on mood and allows humans to connect. Music with a fast tempo tends to evoke positive emotions while slow-tempo music tends to relax, heighten concentration and boost productivity. Use music to enhance public engagement events by selecting appropriate music for the event’s objective and audience. For example, encourage reflection during a working group meeting by choosing calm, slower music.