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About the Guide

Project Background

The core mission of the City of San Diego (City) is to serve San Diego’s public. To support this mission, the City developed the Inclusive Public Engagement Guide (the Guide) to provide staff with best practices for implementing inclusive public outreach and engagement. The goal is to better serve the public, which includes community members, businesses and organizations, by including more voices during City decision-making. By streamlining and enhancing public participation, City decisions can best meet the needs of San Diegans.

The Guide was identified as an implementation action in both the Parks Master Plan and the Climate Resilient SD Plan, which were adopted by the San Diego City Council in 2021. These plans called for consistent and inclusive Citywide public engagement practices.

The Guide builds on existing public participation techniques being used by the City and standardizes how these occur to foster consistency, transparency and inclusivity across City projects.

Four photos. Youth interacting with a booth at a career fair, a person canvassing, people at a pop-up event booth, and a group filming a TV interview.

 

Input for the Inclusive Public Engagement Guide

The City collected public suggestions through various formats to inform the Guide’s development.  

In December 2021, the Chollas Creek Coalition - an advocacy coalition comprised of community-based organizations and community members in the Chollas Creek Watershed area - shared their proposed community engagement principles and practices with the City. The principles and practices include integrating community members and community-based organizations in public engagement efforts, providing transparency around the purpose of public engagement and building trust and relationships with community members.

In March 2023, the City published a survey for the public to share their preferences for engaging with the City. The survey closed in December 2024 and captured approximately 150 responses. While the survey was not statistically valid (conclusions cannot be drawn about citywide perceptions), those that did participate shared preferences for small in-person public meetings, community cafes, online surveys and virtual meetings. Participants also noted a desire for the City to be open and responsive in communication channels and to create a transparent decision-making process to build trust with community members.

In 2023, the City also established and met with the Inclusive Public Engagement Focused Discussion Group to inform the Guide. Ten Focused Discussion Group members were selected by the City to reflect a range of neighborhoods, public engagement experience, ages, income and living arrangements. Over the course of several discussions, members shared their lived experiences and perspectives on community engagement to inform the content of the Guide. Specifically, group members provided input about topics such as principles of inclusive public engagement, accessible outreach and engagement techniques and ways the City could measure the success of public engagement.

Summaries from the Focused Discussion Group meetings, including key input from members, can be found below:

Throughout 2023 and 2024, project staff also met with representatives from City departments and several City working groups, boards, committees and commissions – including the Climate Equity Working GroupAccessibility Advisory BoardCommunity Planner’s Committee and the San Diego Promise Zone – who shared existing challenges and opportunities that they wanted the Guide to address. Specifically, these groups provided input on topics including barriers to participation, who is missing from public participation and effective public participation techniques and approaches.

Through the survey, Focused Discussion Group meetings and stakeholder consultations, project staff identified key themes in the public’s preferences for inclusive public engagement. These themes and input informed all sections of the Guide.

Next Steps

Public participation is constantly evolving and can be informed by new best practices, cultural nuances and the shifting public needs. The Guide was intentionally formatted as a public website to act as a living document that can be updated based on feedback from staff and the public.

The City invites everyone to share their feedback to further enhance the Guide by using the online feedback form that can be found on each page or emailing the City Planning Department Public Engagement team at engagement@sandiego.gov

The City Planning Department is anticipating presenting the Guide as an informational item to the City Council Rules Committee this fall. The City Planning Department also plans to hold educational public workshops in 2026 to provide information about ways to get involved with the City.
 

Learn why inclusive public engagement matters