MOBILITY MASTER PLAN CITY OF SAN DIEGO April 2025 II ACKNOWLEDGEMENTS CITY OF SAN DIEGO MAYOR Todd Gloria CITY OF SAN DIEGO CITY COUNCIL Council President Joe LaCava Council President Pro Tem Kent Lee Councilmember Jennifer Campbell Councilmember Stephen Whitburn Councilmember Henry L. Foster III…
08 PROGRAMS SAN DIEGO Mobility Master Plan 140 8.1 PROGRAMS OVERVIEW To advance the Mobility Master Plan’s goals and objectives, the City will explore a variety of mobility programs aimed at implementing new mobility options and enhancing existing transportation systems. These programs are designed…
SAN DIEGO Mobility Master Plan 144 Art in the Right-of-Way COMMUNITY ENHANCEMENT Art in the right-of-way integrates artwork, creative elements, and cultural experiences into public spaces such as sidewalks, streets, and plazas. These activations aim to promote a sense of place, foster engagement…
08 Program s 145 E-Bike Rebate An e-bike rebate program can encourage and incentivize individuals to purchase electric bikes by providing them a rebate if they do so. This type of program would offer a partial reimbursement or discount on the electric bike purchase, decreasing the cost burden on…
SAN DIEGO Mobility Master Plan 146 On-demand Specialized Transportation Services On-demand specialized transportation services provide flexible and individualized transportation options to meet the needs of individuals with mobility challenges. Building upon the paratransit service offered by the…
08 Program s 147 SHARED MOBILITY Neighborhood Shuttles A neighborhood shuttle program offers shuttle services within a community, using either a fixed- route or zone-based structure. Fixed-route shuttles follow a set path, while zone-based shuttles provide door-to-door service within a designated…
SAN DIEGO Mobility Master Plan 148 Curbside Management SYSTEM MANAGEMENT As mobility options increase, so does demand for curbside space. With these numerous options, (see Figure 8-1), a program that inventories, allocates, and optimizes use of the curb in the most efficient, safe, and accessible…
08 Program s 149 Community Parking Districts (CPDs) Community Parking Districts (CPDs) are entities established by the City Council to manage parking within a defined area. These districts provide a mechanism for communities to develop and implement strategies tailored to their specific parking…
SAN DIEGO Mobility Master Plan 150 Carshare Carsharing offers short-term use of a car, typically on an hourly basis, in a geographically limited area. This shared mobility option provides a more affordable and sustainable alternative to car ownership while maintaining the same level of mobility…
08 Program s 151 Mobility as a Service (MaaS) REGIONAL DIGITAL INFRASTRUCTURE Mobility as a Service (MaaS) programs integrate various transportation options into a single digital platform, making it easier for users to navigate cities and regions. These platforms allow users to plan, book, and pay…
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