The Avenida de la Playa street dining and retail has become exceedingly popular with locals and tourists alike as it creates a European "al fresco" dining atmosphere that is most appealing. Allowing restaurants to serve both on the adjacent sidewalks and on the street creates a delightful dining experience free of vehicular traffic parking and driving alongside the dining public. The 20 foot wide pedestrian walkway that now exists down the middle of the street allows beach goers and kayakers easy access to the Pacific. The event has become a win win for all parties: the locals, tourists and especially the participating businesses.