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Community Development Block Grant Program

Marketing Fundamentals & Storytelling Strategies

City of San Diego Nonprofit Academy Spring Workshop Series

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Workshop Description:

Nonprofits large and small are tasked with sharing the stories of impact of an organization, but sometimes this work is easier said than done. In the hectic day of the nonprofit, sometimes managers spend their time communicating more internally than they do externally. This workshop is designed to help nonprofits gain an understanding of marketing fundamentals, while also discovering how to use stories to generate both clients and donors. Participants will learn how to: (1) Utilize low-cost marketing methods that have high returns; (2) How to utilize storytelling formulas to create calls to action; and (3) How to create a brand and marketing strategy that shares the important work of an organizations programs and services.

This workshop is for individuals who work in a nonprofit organization. Interested individuals must register to attend. Workshops are free.

Website: http://www.sandiego.edu/soles/nonprofit/events/workshop-series/

City Heights/Weingart Library

3795 Fairmount Ave
San Diego, CA 92105

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