Communicating with the Public

Inclusive Graphic Design

Inclusive graphic design is the creation of visual materials that are representative of and accessible to the community members the City serves.

Color Choice for Public Materials helps staff select and apply colors to ensure accessibility, legibility and inclusivity for all users. This is important because content should be visually engaging and easily understood by everyone, including individuals with visual impairments or color vision deficiencies.

Typographic hierarchy is the practice of organizing text to visually emphasize the most important information, guiding the reader through the document. This is important because it ensures clarity and readability, helping users easily navigate and understand the content by highlighting key messages and providing structure.

Diversity in Images and Graphics provides guidelines for selecting images that authentically represent the city’s diverse community, ensuring inclusivity across various cultures, socioeconomic backgrounds and demographics. Diverse graphics help foster a sense of belonging and can help create relatable content that resonates with all community members.

The City’s "Our Climate, Our Future" graphic is a good example of diversity in graphics as it highlights people with different ranges of mobility, age groups and demographics. This graphic reflects the inclusivity of the City's climate projects.

For additional guidance on applying these principles relating to color, typography, imagery and inclusive design, refer to the Visual Style Guide.