Tourism Marketing District

Representatives from the hotel industry partnered with the City to establish the original San Diego Tourism Marketing District (TMD) as a citywide benefit assessment district designed to improve tourism activity and increase hotel room night consumption in the City of San Diego. The term of the original TMD was Jan. 1, 2008, through Dec. 31, 2012, and lodging business owners with 70 or more rooms were assessed in order to fund marketing efforts, tourism promotion activities and special events and programs.

Renewal of the Tourism Marketing District

The lodging industry association developed a proposal to renew the TMD starting Jan. 1, 2013, for 39½ years as described in a new District Management Plan (Plan). The City Council approved the Plan and adopted a Resolution of Intention (R-307702) on Sept. 25, 2012. The City Council received testimony on this renewal at the City Council meetings of Oct. 23, 2012, and Nov. 26, 2012.

On Nov. 26, 2012, the City Council adopted the Resolution of Formation (R-307843), renewing the TMD and authorizing the levying of assessments of 0.55% for lodging businesses with 1 - 29 rooms and 2% for lodging businesses with 30 or more rooms. See the documents below for more details on the renewed TMD.

Modification of the Tourism Marketing District

The City Council is considering a proposal from the lodging industry association and the San Diego Tourism Marketing District Corporation to modify the TMD and Management Plan effective August 1, 2016. The City Council adopted a Resolution of Intention (R-310581) on June 28, 2016 and will hold a noticed public hearing on this matter on August 2, 2016.

See the documents below for more details on the proposed modifications to the TMD and Management Plan.