Storefront Improvement Program

The Storefront Improvement Program (SIP) revitalizes building facades visible to customers, neighboring merchants, and residents. The City of San Diego provides design assistance and financial incentives to small business owners who wish to make a creative change to their storefronts. In the last fiscal year, we reimbursed 20 projects a total of $185,192, leveraging $620,624 in private funds.

Eligibility Guidelines

All applications are subject to review for eligibility. The City’s Storefront Improvement Program is open to small businesses (25 or fewer employees) located in the City of San Diego with a current Business Tax Certificate.

Program Exclusions: National franchises, large office buildings in excess of 80,000 square feet, residential rental buildings (apartments), home-based businesses, structures not facing the public right-of-way, government owned and occupied buildings, churches and other religious institutions. Properties that have received a SIP rebate within the last five years and projects that have already begun or completed renovations/construction are inelgible.

Eligible Improvements: These include the repair, replacement or new applications of awnings, windows, doors, lighting, paint, landscaping, tile or other decorative material and signs. The removal of security bars and code compliance for signage violations are also ineligible for the rebate.

The design parameters include:

  • Respect for the original features of the building including the use of color and suitable materials;
  • Limiting additional signage by incorporating it into the building's design; and the
  • Use of suitable landscaping that will aid in the preservation of community scale and character.

Program Incentives

The City of San Diego offers three different rebate options through the SIP:

  • Standard: Awards the applicant for one-half of the eligible construction costs up to a maximum of $8,000.
  • Historic Restoration: Awards the applicant for two-thirds of the eligible construction costs up to a maximum of $12,000. Historic photos showing the property as it will be restored to must be submitted.
  • Multiple Tenant Commercial: Awards property owners with a commercial building that leases to multiple small business tenants one-half of the eligible construction costs up to a maximum of $16,000. Each qualified tenant must have their own street-facing entrance.

Program Procedures and Application

The guidelines and procedures of the Storefront Improvement Program are outlined in PDF icon Council Policy 900-17.

Before an application is accepted and the actual process begins, applicants will be asked for basic information about the property: size, location, and use of the building; what types of businesses currently occupy it; and who the owner is. The application asks participants to begin thinking about potential improvements they wish to make, what their goals for the improvement are, and what their budget for the project is. Applicants must include a $250 deposit and two color photos with their completed applications.

Example Projects

The following are examples of Storefront Improvement Program successes:

Good Vibrations Family Chiropractic

Kensington-Talmadge Community Planning Area

Completion Date: Jan. 20, 2016

Total Cost: $21,305

Reimbursed by the City: $8,000

Improvements Made:

  • Fresh paint scheme
  • Wood paneling at entrance and window trim
  • Accent lighting
  • New landscaping

Before
Photo of Good Vibrations Family Chiropractic Before Renovation

After
Photo of Good Vibrations Family Chiropractic After Renovation

 

Cafe Madeleine II

Greater North Park Community Planning Area

Completion Date: Nov. 1, 2016

Total Cost: $24,462

Reimbursed by the City: $8,000

Improvements Made:

  • Fresh paint scheme
  • New doors and windows
  • Planter boxes
  • Signage

Before
Cafe Madeleine II before

After
Cafe Madeleine II after