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Communicating with the Public
Communication Strategies for Different Learners
What are the different types of learners?
People may learn best by seeing (visual learners), hearing (auditory learners) or doing (kinesthetic learners). These learning styles all have different strengths and preferences may differ based on a person's age, neurodiversity, or previous experiences. When possible, create public outreach and engagement opportunities that cater to different learning styles for more effective learning experiences.
What are the types of strategies for different learners?
The following strategies and formats can help City staff appeal to different types of learners and enhance the retention and comprehension of outreach and engagement materials at public events:
Visual learners prefer to see what they are learning. Recommended techniques to help visual learners participate include:
- Using diagrams, photos, charts and maps
- Highlighting or labeling key points in texts or presentations
- Using color coding in presentations or materials
Auditory learners prefer to hear what they are learning. Recommended techniques to help auditory learners participate include:
- Organizing group discussions
- Providing verbal explanations, questions, feedback or repetitions to clarify main ideas
- Using videos, songs or podcasts
Kinesthetic learners prefer to learn by doing, through movement and tactile (touch) memory. Recommended techniques to help kinesthetic learners participate include:
- Organizing tours and field trips
- Using arts-based engagement or vision walls
- Using interactive tools and props to demonstrate concepts
Communicating with the Public
- Introduction
- Affirmative Language
- Clear, Simple and Inclusive Language
- Communication Strategies for Different Learners
- Conflict Management
- Document Accessibility
- Facilitation of Engagement Events
- Inclusive Graphic Design
- Nonverbal Communication
- Paid Advertising
- Public Speaking
- Translation and Interpretation
- Trauma-informed Engagement