Implementing Public Engagement

Working with Businesses

About Businesses

Businesses range in size from small, locally-owned establishments to large corporations. They include retail shops, restaurants, service providers, manufacturers and innovation start-ups. Their role in the community can extend beyond economic activity; they contribute to local identity, provide employment and serve as hubs for community interaction.

Role of Businesses in Public Participation

City staff can work with businesses to engage business owners, employees and customers to increase awareness of or provide input on City projects. Engaging businesses can strengthen community connections and help create projects that support economic growth and neighborhood vitality. Businesses drive job creation and can often offer practical, solution-oriented perspectives.

The interests of businesses may vary based on their size and capacity to engage. For example, large employers are typically interested in engaging on projects relevant to regional economic development, workforce development, major land use decisions and infrastructure investments. On the other hand, small businesses may be more interested in local issues like trash collection, parking meters and permit fees. Recognizing how projects may affect business revenue is important. Engagement is also important when rolling out targeted programs, such as compliance education or workforce expansion efforts.

Ways to Work with Businesses

Identify if a business is operating within a Maintenance Assessment District, Business Improvement District, and/or the San Diego Promise Zone to see if there are opportunities to collaborate and leverage resources. If a business is part of these designations/areas, the Economic Development Department can help facilitate engagement. There are also local business associations, councils and chambers that can help serve as a bridge to their members.  

The Economic Development Department can also support with identifying stakeholders to understand which businesses may have an interest in or be affected by a project. For small business engagement, direct methods like hand-delivering flyers and hosting targeted events that can drive revenue to the business, such as community cafes, may help build relationships. Community-based organizations may also be better positioned to engage directly with local business owners or facilitate interactions. Report back to businesses about engagement outcomes to foster trust and relationships.