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Inclusive Public Engagement Guide

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Inclusive Engagement Techniques and Approaches

Briefings

What is it?

A briefing is a short meeting that serves to inform a group about a project. Briefings can help staff inform the public about a project and generate interest in participation.

When to use it

Briefings are ideal for sharing information and clarifying specific aspects of a project. They are particularly useful at significant project milestones, such as launch of a project, release of a draft for public input, or reporting back about how an engagement process was conducted.

How to do it

Before

  • Online briefings lasting no longer than 30 minutes are encouraged. Another alternative is to attend a group’s standing meeting and provide a briefing as part of their agenda.
  • Choose venues that are fully accessible, including parking, entrances and restrooms. Choose venues near transit and that have adequate parking. 

During

  • Demonstrate awareness of attendees' interests and how that aligns with the project.
  • Cover the 5Ws and 1H: Who, What, When, Where, Why and How. Be clear about how people can participate and how decisions will be made.
  • Use clear, simple and inclusive language.
  • Discuss next steps.

After

  • Send a follow-up email with any relevant materials.

Resource considerations

Cost: Minimal

Briefings are free.

Time: Minimal

Briefings could take up to a few weeks for preparation and review, while briefings themselves are typically accomplished within 30 minutes.

Capacity: Minimal

Briefings can be conducted by one or two staff.

Other considerations

  • Consider the timing of the briefing to ensure maximum attendance, avoiding conflicts with other community events or major holidays.  

How to make it more inclusive

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